COMMERCE – Texas A&M University-Commerce announced a partnership with Influxer on Wednesday, providing Lion student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

"Influxer is a proven entity in the NIL space, and this partnership is just another facet in ensuring we deliver a comprehensive Division I student-athlete experience and grow the A&M-Commerce brand," said Director of Athletics Jim Curry. "Influxer will allow our student-athletes to develop personal brand-building skills and maximize opportunities in the NIL space, while at the same time allowing fans to support their favorite student-athletes and Lion Athletics through unique co-branded merchandise and apparel." 

Each of the 350 Lion student-athletes from every team will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase. 
 
"Influxer is excited about this partnership with A&M-Commerce to bring a great NIL opportunity that benefits everyone. Athletic Director Jim Curry and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development," said Keith Miller, Vice President of Influxer.
 
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with A&M-Commerce and its student-athletes on creative elements and marketing.
 
Influxer is partnered with more than 100 universities, including Oklahoma, LSU, Houston and SMU. 
 
Lion fans can visit LionAthletics.com/Influxer to purchase co-branded apparel.
 
The partnership with Influxer is the latest effort by A&M-Commerce to support its student-athletes in the NIL space. The Lions launched The Mane Exchange, the official NIL marketplace for Lion Athletics, in 2023 through an expanded partnership with INFLCR.