East Texas A&M University Athletics

Innovative Fan Engagement and Community Alignment

Cultivate a loyal and deeply rooted fan base through challenging standards, exploring new ideas, evaluating opportunities, and creating memorable experiences.

Goals

 

Maintain and improve Best in Class fan engagement and attendance initiatives Expand team, coaches, and staff community engagement activities Implement technology and social media initiatives to enhance connection with fans Consistently assess fan experience to provide personalized concierge service  Annually evaluate and enhance spirit organizations   Cultivate fan experience through strategic ticketing strategies Develop innovative group sales strategies annually and formally evaluate effectiveness Implement season ticket holder stewardship plans for each sport Launch new engagement programs to expand season ticket base   Engage corporate partners who align with Lion Athletics core values Grow Lion Sports Properties (LSP) partners with balance of quantity and revenue Reinvent LSP presentation materials for prospective partners Integrate LSP partners with appropriate Lion Athletics events   Build a strong philanthropic culture which supports Lion Athletics Grow Lion Champions Fund (LCF) annual donor number to 1,000 donors by 2022 Increase LCF Best in Class giving to $250,000 by 2022 Expand Night with Champions to raise $150,000 annually Continue 100% LCF annual giving participation from Lion Athletics staff Initiate one annual impact letter campaign per sports program